How to Assess the Success of Your E-Commerce Strategies
Retail’s Online Future Grows Brighter After Pandemic Bump
Barbara Kahn, marketing professor on the University of Pennsylvania’s Wharton School of Business, says that the pandemic has accelerated online purchasing adaptation by two to 3 years. It was not solely dubbed a “new enterprise that is the equivalent of a shopping center in cyberspaceâ€, but in addition marked the first digitally secure transaction. For example, a shopper might decide to go to a physical store after viewing a product promotion over a livestreaming session on social media. After attempting out the product on the bodily store, he could then evaluate prices …
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